(Free) Marketing Plan for Authors

Image                                                                           Traditional/Self:  ebook/paperback

                If you know about John Locke’s success and have read his book “How I Sold 1Million eBooks in Five Months,” you already have some great ideas on what you can do to market your ebook, self-published book or even the marketing for a traditional publisher.  The book publishing business has changed so much that authors are responsible for not only planning a marketing strategy, but to also do marketing themselves.

                After much research, I have created a tentative marketing plan for my book, all free.  You are invited to use the outline where it is revelent to your skills and send me any additional ideas you may have.

  1. Reviews from test readers
    1. Use within acknowledgements or back cover test
  2. Your next works
    1. Add chapter of second novel to back of first (Murder in the Caribbean.)
  3. Add notice to your web sites and blogs with a link to where it will be available and format (paperback, ebook, etc.)

             A.  www.kathymckenzierunk.com –  link to Amazon as an eBook and paperback

             B.  www.kathymckenzierunk.wordpress.com – link to Amazon as an eBook and paperback

  1. Add notice to social media
    1. www.twitter.com  – tweet release

                       i.      www.wefollow.com  – a user powered Twitter directory

                       ii.      www.Justtweetit.com  – another Twitter directory

    1. www.facebook.com –  write on wall announcing release.
    2. www.Youtube.com  – make your own video
  1. Critique groups announcements
    1. www.meetup.com/thewritestuff
    2. Yahool groups:write-like-a-pro
  2. Email Address books, personal and professional
  3. Blogs
    1. Be a guest blogger – check with blogs you follow and offer being a guest blogger.
    2. Conduct a blog tour – find out if it is for you

                     i.      http://blogbooktours.blogspot.com

    1. Blogs you follow – let authors know they are mentioned in your  blog
  1. Traditional media
    1. Press releases

                    i.      York Dispatch/York Sunday News – Local award winning children’s author releases breakout novel.

                    ii.      York College – press release – Award winning children’s author graduated from here, releases breakout novel.

                   iii.      Library – poster with cover and info

                   iv.      Meeting places  – poster with cover and info

    1. Book launch party – viral or in person
  1. Announce release at other organizations you belong to
    1. Church – Newsletter/bulletin
    2.  Condo – Newsletter
    3. SCBWI – newsletter
    4. MWA – Rap Sheet
    5. Writers Network of South Florida – newsletter
  2. Conferences or seminars you attend
    1. Agents – cards/synopsis/manuscripts/bookmarks – Blood Ties, Murder in the Caribbean, Murder in Miami
    2. Guest panelist
  3. Family and friends
    1. Send announcement with next holiday card to all people
  4. Other books or awards
    1. Puppy Gets a Family available at http://www.blurb.com/bookstore/detail/85806
    2. Flight to Freedom – Writers Digest 80th Annual Competition winner- http://www.writersdigest.com
    3. A Dolphin’s Tale – Writers Network of South Florida winner – http://www.writersnetworksofla.org
    4. My Cure for the Common Rejection Letter published in Writer’s World ezine – http://www.workingwriter1.com
  5. Book Signings/Guest appearances
    1. Murder on the Beach
    2. Guest speaker – social and educational groups

This is enough to get me started and I hope it will be helpful to you.  I’ll let you know as more is developed.  I’ll be including this list when I have my agent appointment at the Orlando Sleuthfest in March.

Should I Hire an Editor before Submitting My Work?

If you’ve been following this blog for a while, you know I’ve seriously been considering hiring an editor for my work.  I believe this is a good idea even if you are going to submit your work to agents and/or publishers.  When we self-publish, it helps to have another pair of eyes looking over our work.  This could be through our critique group or by having experienced readers or copyeditors review it.  My personal weakness is keeping all my writing in the same tense.  Yours might be punctuation or even grammar. 

While it is true a publisher will have their own editors to fine-tune any work they purchase, since we want to submit our best work to get their attention, hiring an editor or copyeditor before submission is a good idea. 

There are services out there that charge around $3.00 a page to edit your book.  This can get quite expensive for a novel of 200-300 pages.  Moreover, they usually tell you up front they will not check for grammar or punctuation.    They provide a high-level review of your writing, pointing out reasons your work may be rejected, or may not meet the standards of traditional publication.  While there are some free online critiques that will be faster than 1,000 words at a time, I found the time devoted to  critiquing others was more than I could spare. 

I want to take advantage of my five free copies of my NaNoWriMo 2011 entry.  But I don’t want to print a first draft.  The offer was available in 2010 but I didn’t take advantage of it.  It has taken me more than a year to take the 2010 entry through my critique group, 1000 words at a time.  This year, I’ve hired some help so I can meet the deadline of June to get my free copies.  I was lucky, my critique leader is more than a copyeditor, having insights into the strengths and weaknesses of my work.  She suggests character development, plot expansion, scene descriptions, etc.  When I send in my work this year, it will be in great shape, ready for submission to an agent or to self-publish.  The work is going much faster than waiting for my critique group to look it over.  We’re reviewing about 5,000 words in a sitting of an hour or so each week.  Paying by the hour works better for my limited finances. 

Look for “Murder in the Caribbean” as soon as we finish the editing!

http://www.kathymckenzierunk.com

 

Who Will Feed Mary Tomorrow?

Sitting at my desk, having my bagged lunch in my office at the church where I work, mentally planning my next vacation, I thought of what a friend said recently.  “I can’t afford to take my family to Disney this year due to the economy, we’ll have to vacation locally.”  A light tapping at the door interrupted my thoughts.  It was so soft I would not have heard it if on the phone or running the copier. 

Opening the door just a crack as I was alone for the day, I tentatively peered out.  Standing at my door was a tiny woman with tangled blondish hair.  The tiredness showed in her blue eyes  and her face covered with brown streaks,  as if  she had wiped sweat from her face with dirty hands.  Her faded pink t-shirt identified her as one of the street vendors who sell the newspapers on the corner.

“Do you have a lunch bag?” she asked in a small voice,  as if it took all her strength to get the words said.

“Why not sit down on the bench here and rest while I get you a bag,” I told her.

Closing the door for safety sake, I went to the food closet and grabbed a food bag, which the ladies of the church had made.  It contained a can of ravioli with a pop top, a bottle of juice, a few cookies, a napkin containing plastic ware, a sleeve of saltines and a small jar of peanut butter.  I added a bottle of water, some applesauce and tuna with a can opener so she’d have something for later.


I hadn’t asked her name but I thought of her as “Mary.”  I returned and opened the door and approached her.  She wearily reached up and said “thank you.” 

“Have you been to the homeless shelter?   Where are you sleeping?”

“I know that place” she replied, looking through the food bag and spotting the water, took it out and gulped down what she could.  “I’m down under the bridge at night.”

“You need to find a more permanent arrangement” I told her, thinking of last week when a seminar speaker said “more than 100 calls a day are received from those looking for a place to stay.”  Usually they can find a place for the women coming off the streets.

She got up to leave, heading back to her corner to sell more papers.  I thought of my own children—all with a warm house, decent job and loving family.  What had happened to “Mary” to make her a waif of the streets, selling newspapers to get enough to buy supper at the closest fast food place?

So many homeless are roaming the streets, sleeping under the bridges when the police chase them from the beach.  Yes, I believe some choose this life, but others, especially the women, seem to be victims of circumstance.  About 25 or 30 come to my door each month, only three of them women in the last few months.  I give more time to talk with the women, being a woman myself.  I can ask her more details than I ask the men.  Two or three families arrive at our door needing more than a bag of food.  Some have a car they sleep in, but little money for gas to look for a job.  Others are young people coming from northern states who run out of cash and are looking for a job so they can stay in the sunshine.  A few have a job, but it doesn’t pay enough to feed a family in this time of high costs.  Some get food stamps that don’t last until the next time around.

How long can we ignore this section of humanity in these days of rising costs for everyone?  Who will feed Mary tomorrow?  Will she be mugged for the pitiful amount of cash she gets selling papers?  I didn’t see any hope in her eyes.  Hope that things will get better, hope that she’d find a place for shelter when the rains come, hope that somebody cares.  I care – do you? 

Here’s how you can help.    You could donate some time to sort clothing at the local shelter.  You could cook an extra casserole while preparing meals for your family and deliver it to the shelter.  You could give a few more dollars to your church for their outreach mission for the less fortunate.  Jesus said “the poor will always be with you.”  As bad as things are for us in this time of economic uncertainty, the homeless and working poor are growing in numbers and need our help more than ever. 

            www.kathymckenzierunk.com

 

The Bravest Person I Ever Knew

 The Bravest Person I Ever Knew

My daughter Kelcey was the bravest person I ever knew.  She was one of three siblings that came to our home to be the fourth, fifth and six children in our family.  Being the older sister, she already had those traits of courage as she guided her two younger brothers, John, age six, and Kevin age five,  through the experience of moving from foster homes in another state to a permanent family in Pennsylvania.  She was a lovely little girl, weighing only about what a four-year old would weigh, when we adopted her at age eight.  She had an eating disorder that the psychiatrists said was due to the fact that she equated food with love.  Feeling unloved, she would eat sparingly.  Of course we hoped she would do better after being settled in a loving environment.

 

Kelcey was always thin to the point she looked like a starving orphan.  She did her best as she grew up to gain weight, and would proudly let me know when she hit first 100 pounds, then 110, then finally 125 pounds.  She looked like a model, tall and thin, so I entered her in a modeling contest with her younger sister.  She proudly strutted through the contest,  though not winning.  The practice modeling we videoed will be a precious memory forever.

 

After Kelcey met her future partner and they had a child, Adam, she was diagnosed with cancer of the uterus.  She was living in another state at the time, so the family was not told of her illness.  By the time her son was two years ago and she had fought the cancer with chemo, she moved back to Pennsylvania with her child, separating from her partner.  The cancer had spread to her breast and she had first one mastectomy, then another.  She bravely went through more chemo, then reconstructive surgery.  Even losing all her hair did not dampen her spirits.  She proudly wore a wig to her brother David Scott’s wedding. 

 

When her son Adam was eight years old, Kelcey was having back pain.  She returned to her local oncologist who ordered more MRI’s.  This was about Christmas time and I was home for the holidays from Florida where I had retired.

 

I accompanied her to the cancer center to get the results of the testing.  It was my first experience actually seeing the cancer, a living thing.  Her spine was totally black with it.  No wonder she had back pain.  There was also a tumor in her brain as well as a spot on her hip.  The doctor showed us both the pictures of her poor body.  He said with radiation, they could kill it.  I believed him, but now I think Kelcey knew the chances were slim. 

 

That very day they drew the circles on her where she would be radiated.  I overheard the nurse saying it was unusual that they were doing three places at one time.  The treatment was to start almost immediately.  She was to have ten days of radiation and then more tests.

 

Her estranged partner, Adam’s father, came to Pennsylvania to be with her.  They had a cordial relationship, but Kelcey was still insisting her sister, Kristal,  take care of Adam, giving him a mother and father as well as the extended family he had in Pennsylvania.

 

Since the holiday was over, I was returning to my part-time job in Florida, I asked the doctor if I should cancel my trip.  He assured me, it would be fine and I could return home.  I left a few days later as she was to begin her treatment.

 

In the meantime, Kelcey was making plans.  She asked her sister to take care of her son if she was unable to do so.  All of our adopted children had especially close relationships with each other and Kristal said she would take care of Adam if necessary, but she too was hopeful the radiation would kill the cancer. 

 

As bad luck would have it, the machine for the radiation broke down and her treatment could not start as scheduled.  Meanwhile, she began making plans for her own funeral.  She gave instructions on what hymns to sing, who would do the eulogy, where she was to be buried, and most of all, how to break the news to Adam.

 

We were still hopeful when the treatment finally started.  However, the monster that cancer is had other plans.  She worsened in the first few days of treatment.  Still upbeat, she endured the trips to the cancer center and radiation.  We talked on the phone and I could hear the weakness in her voice.  She still spoke positively, but had faced her  death, better than I did.

 

On the ninth day of her ten day treatment plan, an ambulance was called.  Family was at her bedside as she labored to breathe.  She was too weak to talk on the phone by now, but could move her head in answer to questions.   Thanks to her care, she was not in pain and was at peace.  They called me and told me her death was imminent.  Twenty minutes later Kelcey died. 

 

It had been only three weeks since the doctor told me her cancer could be treated.  I guess, technically, it was.  But I wondered,  if the machine had not broken down, would she still be alive and have a chance?  If I had been a better mother, could I have kept the cancer from eating her life away?  Or, was it a part of her since birth and nothing any of us could have done differently.

 

We know the kind of cancer that took her ran in the females in families and we were told to caution her siblings, especially her  biological niece.   

 

The funeral was exactly as she had planned it.  All the family came as well as her adoption caseworker from all those years earlier.  Old friends and new came to pay their respects.  She was buried in the family plot on the outskirts of the town where she grew up.  The mountains in the background and the expanse of green for miles around made for a perfect setting.  Eight year old Adam didn’t seem to realize exactly what was happening at the cemetery, but maybe he was reconciled to the loss from years of his mother’s illness.

 

After more than a year with his Aunt and Uncle, Adam’s birth father and grandmother felt they could give him the care a growing boy needed and he moved to be with them in Michigan.  He visits in Pennsylvania every summer and has accompanied his other Aunt and Uncle to Florida to visit me.  I haven’t been able to say this to him, but maybe this writing will let him know that she was the bravest woman I ever knew and is remembered with much love by all of her family.

 

I hope my hero in the mystery novels I write have that same character traits of courage and caring.  Kelcey’s story will be part of my memoir, yet to be written.  In the meantime, please visit my website www.kathymckenzierunk.com and my writing blog www.kathymckenzierunk.wordpress.com to learn more about my wonderful family and my writings.